Hi I'm Laura!

I'm a freelance designer. I was trained as a graphic designer through various art academies in and outside of The Netherlands. My work experience at various agencies made me develop myself as a brand designer. The making of a brand you don't do alone but in a team of experts. I like this kind of working method. For a designer this requires an understanding of strategic thinking, branding and to be good at handling different styles. 
Besides work a big part of my life also revolves around sports. In the winter I'm a speed skater, in the summer an inline speed skater competing in regional and national competitions in a small women speed skating team. I also train students the art of speed skating at my home track only ten minutes away at "de Vechtse Banen" in Utrecht.
EXPERIENCE
Utrecht, The Netherlands | 2013 - present
Lau Ontwerp / owner
I'm currently freelancing for different companies.

Amstelveen, The Netherlands | June 2013 - Feb 2015
Eigen fabrikaat / senior designer
Actiemarketing en retailcommunicatie. Klantenpakket: van klein tot groot, van lokaal tot
internationaal, van retail tot entertainment, van consumenten tot business-to-business doelgroepen.


The world | Aug 2012 - Feb 2013
I went on a half year trip to Asia together with my partner
Amsterdam, The Netherlands | Jun 2011 - Jul 2012
Aestron / senior designer
Aestron is a branding and design agency
I worked here in a team on rebranding of : Ziggo, Rai vereniging and La Place


Amsterdam, The Netherlands | Jan 2011 - Jan 2012
Goulash / senior designer
As a freelancer for Goulash I worked on the rebranding of : van Diermen masterbakers,
And the making of these brands : Dolce della Nonna, de Coppel.
But also worked at the Veldhoven group for the brand NONO, and for a digital agency DLVR.


Hilversum, The Netherlands | Aug 2009 - Jan 2011
BR-ND / senior designer
BR-ND is a strategic design agency. I worked on the rebranding of St Antonius, GGZ Friesland, Blanxx, Connexxion, and worked on smaller assignments for Honda, Essent, Pickwick, and Kips.


the Hague, Netherlands | Oct 2007 - Jul 2009
Mountain Design / Graphic designer
Mountain design is a strategic design agency. I worked here in teams on the rebranding of : ASR, Music Mayday, IMC, Whole Earth, St. Antonius, van Lanschot bankiers and some more...


Zürich, Switzerland | Jun 2006 - Sep 2006
Design2context / junior designer
I worked here on the visual essay for the Kashf foundation with Evert Ypma, and worked on the exhibition of Ruedi Baur in St. Etienne about repetition.


Amsterdam, Netherlands | Mar 2005 - Aug 2005
Bureau Gras / junior designer
At this company I started my working life as a graphic designer. I worked for several small cultural initiatives and non-profit organisations.



EDUCATION


Utrecht, Netherlands
Sep 2001 – Jun 2004
HKU | Bachelor in Graphic Design
Graphic Design at the HKU will train you to become an independent graphic designer.
Your personal creative development is the most important thing in this study.



Breda, Netherlands
Sep 2005 – May 2007
AKV St. Joost | Master in Graphic Design
The Master course Graphic Design at AKV|St.Joost aims at teaching a design method, independent of medium or trends. The underlying idea is that graduates should be able to function on a strategic level where they can act as equal discussion partners of clients and thus take responsibility for a design from its strategy and concept development up to its execution.


Kolding, Denmark
Sep 2002 – Jan 2003
Designskolen Kolding | Bachelor in Graphic Design (exchange semester)
Graphic Design at DSDK is a study in visual communication, where concepts / identities for products, companies, institutions or events are designed using both classic and new media. Graphic design, as a discipline, is continually challenged and its boundaries and components continually pushed and developed into new directions.
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