brandworld for KogaKoga-riders are Koga lovers. Ones you've biked on a Koga you will be in love with the bike. At Koga it is all about the riders experience, and not about trends or other temporarily things.The only thing the Koga brand did not have was a brandworld, an iconic language where you can feel and taste the Koga brand from. The only thing they had was the baiscs, the logo and strong colours.We started with the iconic language, the defenition of it, where it should come from and how it would look. Koga now is implementing this language in all their communication. The face of koga is coming to live.We builded together with Koga employees a strong iconic/ graphic language, made visible in landscapes. Every segment has a unique landscape. The bikes are made for this landscape.
Strategy Frans-Jan van Rongen / Joost Galjart
Account Tamara van der Peet
Design & Concept Laura den Otter