Project | Redesign of the brand, Van Diermen Masterbakers. A choux pastry baker in the Netherlands. With a small team we managed to create an identity and brand world that reflects their market leadership and passionate love of all cream and puff. Since product packaging is Van Diermen's number one marketing medium, we created a retail line that oozes indulgence, quality, and love for the product. The new designs are currently being launched in 28 markets world wide.
About | At Van Diermen Masterbakers we strive for the highest good in everything we do. From the ingredients we use to the state-of-the-art design of our bakery, we believe that best is better. After all, we are all in it for the long run.
Our commitment to goodness begins with the great amount of care we put in finding high-quality ingredients and suppliers. We prefer suppliers who are located close to our bakery and who are just as passionate about their products as we are about ours. Most of our suppliers have been with us from day one.
Copywriter / creative strategy | Claudia Korpádi
Account | Vera van Dun
Photographer | Anne and Neda
Designer | Laura den Otter
Food stylist | studio IJm