Dolce della Nonna
The assignment
develop a new Italian pastries brand offering traditional treats such as Tiramisu, Panna Cotta and Meringata. But how can you get a foot in the door of European supermarket chains when competition is fierce and retailers have been eradicating renowned brands in favour of their home brands? Create a brand that is so loveable it instantly appeals to marketing-savvy urbanites, mainstream consumers and: supermarket buyers. Dolce della Nonna - grandma’s treats - brings the tastiest of Italy’s delights to the rest of Europe. Soon in a supermarket near you.
Art Direction / copywriter | Claudia Korpádi
Designer | Laura den Otter
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